REALTOR® cooks up great fundraising initiatives for Iceland trek

Joann Laflamme, right, poses for a picture during the Iceland Challenge for Shelter. (Facebook photo)

Joann Laflamme of Royal LePage RCR Realty knew she would participate in the next Royal LePage Shelter Foundation trekking challenge before she even returned from the Machu Picchu Challenge for Shelter in August, 2015.

“It was a challenge in every sense of the word,” Laflamme said. “I was tired and often winded, but the experience was worth every second.”

To meet the  Iceland Challenge for Shelter’s minimum $5,000 per trekker fundraising goal, Laflamme sold more than 200 Iceland Challenge for Shelter cookbooks. She compiled the book from recipes inspired by her travels in Peru and from fellow trekkers, friends and family. She then organized a ladies’ soccer tournament which, due to popularity, is likely to become an annual event.

To wrap up her fundraising, Laflamme hosted nearly 50 people for an evening of Rock and Roll Trivia Bingo.

“Fundraising this time around was more of a challenge, but my community has been so generous in support of my trek and, ultimately, our local women’s shelter.”

Laflamme posted to Facebook on July 30 she completed the 100-kilometre trek over the Icelandic mountains.

“We crossed bone-numbing glacier fed rivers, climbing along thin foot paths on loose gravel hundreds of feet up with nothing but confidence for security,” she wrote. “I finished a little dehydrated, delirious and pushed through the last four days with seven blisters on my feet.”

Eighty per cent of the proceeds from Laflamme’s fundraising will benefit Family Transition Place, an organization committed to providing critical services to women and their children who have experienced abuse and unhealthy relationships. The balance will go toward Royal LePage Shelter Foundation’s support of domestic violence prevention programs across Canada.


This story was originally featured on the Royal LePage Leading Edge website and has been adapted for our site with permission.

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